BRAND, INTERIORS, COLLATERAL, GRAPHICS
Farro translates to ’spelt’ flour and is the secret ingredient to a lighter, fluffier pizza dough. With a cult following in tow at their other restaurant in Thornbury, the Farro crew engaged BrandWorks to rethink their existing brand and identity, in anticipation for they opening of their new restaurant in Brunswick St, Fitzroy.
A cleaner design of their name, secondary system and colour palette helped translate the simplicity and high quality of their ingredients. The interiors, formed within an 19th century building, kept with the rustic, Italian aesthetic of worn timber frames, black steel arches and exposed brick and pendant lights.