FIG

BRAND IDENTITY, COPY, INTERIORS

Eating right is simple (and fun!)

Having too many choices can be confusing, but eating well doesn't need to be difficult. FIG simplifies things for you, making eating right clear and simple. FIG focus on the positive by delivering delicious, nutritious food you want to eat rather than focusing on pointing out what you shouldn’t be. FIG is aspirational, full of surprises, energetic, educational, unique and plain easy to follow.

The brand and interiors needed to express this philosophy. Rethinking the health and wellness category, the studio looked to familiar health cues then evolved them to create a fresh and distinctive abstract style that rises above tired stereotypes to deliver on FIG’s promise: A ‘New way to eating healthy, being happy and living longer.’ The result? A fun and vibrant brand that shifts the perception of what health and wellness can mean.