FIRST EDITION BAR & DINING
CONCEPT, BRAND IDENTITY, INTERIORS, WEBSITE
Authentic everyday, locally Canberra.
Located within the Novotel Canberra (ACT), Accor Hotels approached BrandWorks to provide strategic concept direction, brand and interior design for a new food concept in the heart of Canberra. The brief was to provide an engaging and sought after establishment that could best serve the hotel guests, out-of-towners and locals from morning 'til late. Taking design cues from members-only club houses in Europe and North America, the concept fuses the welcoming familiarity of carefully curated food, books, literature and wine, set within a space that boasts plush seating, communal tables and a floor-to-ceiling library of books, eclectic art pieces and magazines to inspire the mind.
Opening in June 2017, First Edition at Novotel Canberra has created a home-away-from-home destination to serve the the business traveller, foodie or pleasure seeker and a literary sanctuary for the bookish.