Michael and Eleena together formed BrandWorks, with the single purpose of curating great ideas and people that will help realise your vision.

 

Michael Tan

Co-founder, Creative

 

Michael brings with him over 20 years of experience, in brand, design, interiors, and concepts. He has worked with Fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. For him, the challenge is not the category you compete in, it's the consumer you wish to engage with. With a keen interest on consumer trends, behaviours and market insights, he works from the ground up with you, and believes that standing from behind the 'till' is still the best form of market or customer research any business owner can do for themselves.

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Eleena Tan BrandWorks

ELEENA TAN

Co-founder, F&B-Retail strategy

 

Born into the world of food at an early age, Eleena spent most of her youth at her parent's restaurants, serving customers, taking orders and working her way up through the business. Eleena brings with her years of experience and insights in hospitality, operations, master planning and retail consulting to clients who wish to deliver innovative food concepts that are not only exciting but are also commercially viable and sustainable. Her value is her breadth of knowledge, connections, relationships with suppliers and industry. Put simply, if you want to get your idea to market, whether it be food, technology, retail or a bottle of water, ask Eleena how.