JACK DYER ST.
BRANDING, RETAIL STRATEGY
BrandWorks was engaged by Riverside Property to strategise and develop a brand for the retail precinct within their most recent premium development in Richmond at Jaques.
As a premium residential development, BrandWorks first worked with the client to strategise the positioning and offering that the laneway would entail, and the prospective tenancy mix that would most compliment the area, and be of benefit to the residents by conducting surveys with existing residents and conducting research on retail trends and developments in the area.
The retail precinct itself is situated on Jack Dyer Street, named in honour of the Tigers football legend. The client requested for the overarching brand to reflect the premium nature of the development, but also be welcoming and bright. Bright and up-beat colour schemes achieve the latter, also assisting in differentiating from other precincts, and paired with traditional style typography, adds a touch of luxe to the brand.