STRATEGY, BRAND, INTERIORS, DIGITAL
FEEL BEAUTIFUL, EAT BEAUTIFULLY.
A modern Scandinavian kitchen eatery, with gourmet open sandwiches and daily brews ’n bites for the well-minded. Led by Nordic flavour and design, Oppen brings a fresh perspective to Melbourne coffee and brunch scene. The client’s vision was to ‘create a new kind of delicious’.
BrandWorks set out to translate their vision taking insight from what was on offer and ‘clean the clutter’ and randomness that surrounds its location from nearby Windsor and Chapel St.
Oppen is a journey of discovery - finding great food, flavour and that first bite. Highly driven by Scandinavia — the terrains, the produce, and its raw beauty, the brand opportunity was to introduce the menu as not only to be enjoyed, but a piece of art for you to admire. The interiors were carefully curated around the five senses, where the warmth of the terracotta coral, greenery of nature, touches of brass and the cold feel of the terrazzo - to inspire you to... feel beautiful, and eat beautifully