The agency of choice for packaging design.
Design is in the eye of the beholder. In the milliseconds it takes for a customer to make up their mind, your packaging needs to do the heavy lifting to appeal and connect with their heads and hearts. A big idea, beautiful artwork and unique packaging design are essential ingredients for your brand and product to stand out on shelf.
We scour the world to source unique packaging design ideas and samples to see what's best in show. From Tokyo and Seoul to Bangkok, London and US, our studio’s deep knowledge of packaging formats, innovative ideas and ideation process gives you a solution that is like none other.
Great packaging starts with design, then needs to be implemented with great product. We work closely with Australian’s leading FMCG and hospitality packaging suppliers including Star Packaging, DetPak, BioPak, VISY, Orora and Label Makers. These labellers, bottlers, shippers and carton manufacturers give us the edge to achieve packaging solutions as the design and budget was intended.
Examples of our retail work
Tak Hing Food Co. manufactures and sells steamed Chinese style bao’s which they sell wholesale. When they were looking to enter the supermarket market, Tak Hing Food Co. came to BrandWorks to get a refresh of their existing branding and design packaging for their 4 and 6 pack of bao’s.
MODERN, TIMELESS, EVERYDAY
We take the idea of day and night and literally translate this theme of ‘espresso by day’ and ‘martini by night’ into black and white – and nothing else in between.
Boston Black. Made and enjoyed, anytime.
CONCEPT / BRANDING
Cocofix’s premise was simple, all natural coconuts delivered right to your door. Your fresh coconut water fix, wherever and whenever you need it. The brief was to design a brand that communicated the natural goodness of the coconut, but was also approachable, fun and not preachy. Inspired by the concept of ‘good vibes’, on the beach, or at a musical festival, when the sun is shining in summer, the resulting brand is bold, summery and bright. Along with the palm fronds in the secondary system, ‘OOX’, taken directly from the logo, also created a signature for the brand that is playful and bold.
ORIGINAL CHAI CO.
BRANDING, CONCEPT, DIGITAL & PACKAGING
A vibrant, warm and the most authentic chai stall in Melbourne. The identity takes cue on the well renown colourful chai stalls (or chai wallahs), scattered across India’s many little lanes. Bright and energetic colour palette, hand-painted illustration and a worn-out look are adapted to recreate this old school feeling to the brand, feel like it’s from the streets of India.
Design that connects with your customers.
Step by step.
WINNER 2016 New York Hospitality Design Awards
WINNER 2015 Melbourne Design Awards, Hospitality Interior Design
WINNER 2015 Melbourne Design Awards, Graphic Design - Illustration & Type
SHORTLIST 2016 London Bar & Restaurant Design Awards
BEST RESTAURANT DESIGN SHORTLIST Eat Drink Design Awards 2016
BEST IDENTITY DESIGN SHORTLIST Eat Drink Design Awards 2016
BEST IDENTITY DESIGN SHORTLIST Eat Drink Design Awards 2015