Design for Property Project Marketing & Placemaking

 
Our experience as hospitality operators as well as place-makers gives us the benefit of real insights into the market, trend forecasting and curating the right mix of tenancies and operators that help make your development become a success. Only then we can say, ‘build it and they will come’. Here's how we do it:

Strategy

Combining data analysis and analytics with insight and forecast of trends, we develop a solid understanding of the operator environment in order to come up with the best plan and strategy for the space, as well as using that intel to attract the appropriate buyer.

Feasibility

Key metrics and data are essential in planning and accessing your project’s feasibility. We work with agencies at the forefront of shaping how communities live, including Urbis, MacroPlan Dimasi and Future Food for feasibility studies, economic modelling, demographic research and analytics, to bring evidence-based solutions to your project.

Positioning

A place-making project that breathes longevity, grows organically, and is financially sustainable needs to have an impactful identity that people can connect with. We advise and support developers in decision-making around marketing their development and how their commercial property and retail space can add value to the overall development.


Examples of our property project marketing & placemaking work

 

THE ARCHWAY

RETAIL STRATEGY, BRANDING

 

Taking into consideration the area and looking at feasibility studies previously completed, we proposed to create a master brand and also brand the precinct, drawing inspiration from the existing architecture. By converting the old cafe and splitting it up into smaller shops we turned the precinct into an artisan food laneway, capitalising on the location and focussing on the quality and diversity that Melbourne has to offer. 

 

THE ARCHWAY: THE EDITION

RETAIL STRATEGY, BRANDING

 

A video on how property developer Brendan Sullivan achieved great returns through placemaking

 

VESCADA PLACE

RETAIL STRATEGY, BRANDING

 

Connecting and sharing, Vescada Place creates easy transitions between work, rest and play. From day to night, work to home, there is no separation of the pleasures that life has to offer. Vescada Place is dynamic, evolving, and ever-changing to keep up with your daily needs. 

 

JACK DYER ST.

RETAIL STRATEGY, BRANDING

 

BrandWorks was engaged by Riverside Property to strategise and develop a brand for the retail precinct within their most recent premium development in Richmond at Jaques. 

As a premium residential development, BrandWorks first worked with the client to strategise the positioning and offering that the laneway would entail, and the prospective tenancy mix that would most compliment the area, and be of benefit to the residents by conducting surveys with existing residents and conducting research on retail trends and developments in the area.  

 

Design that connects with your customers.
Step by step.

 

RETAIL ECONOMIC REPORT AND FEASIBILITY STUDY

BRAND STRATEGY

BRAND CREATION & ROLLOUT

RETAIL TENANCY CURRATION AND MANAGEMENT

INTERIOR DESIGN

 

OUR CLIENTS

 

Professional distinctions

 
 
 
 

WINNER   2016 New York Hospitality Design Awards
WINNER   2015 Melbourne Design Awards, Hospitality Interior Design
WINNER   2015 Melbourne Design Awards, Graphic Design - Illustration & Type
 

SHORTLIST   2016 London Bar & Restaurant Design Awards
BEST RESTAURANT DESIGN SHORTLIST   Eat Drink Design Awards 2016
BEST IDENTITY DESIGN SHORTLIST   Eat Drink Design Awards 2016
BEST IDENTITY DESIGN SHORTLIST   Eat Drink Design Awards 2015


Is your concept next to take the market by storm?


 

If you'd like to discuss an idea, get in touch

 

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