STRATEGY, BRAND, COPY, COLLATERAL, PACKAGING, DIGITAL, ESTORE
A new razor delivery service for the modern man, Razor Haus simplifies, redefines & reinvents your daily personal care routine with premium razors & skin care. Seeking to position its service for those who are discerning and well groomed, BrandWorks was engaged by its founder to design a brand and digital online store that responded to the following qualities - clean, modern, premium and easy.
The brand identity maintains a simple elegant aesthetic with a contrasting colour palette a pop of its signature neon yellow to inform the customer of his daily ritual. Abstract patterns of shaving and cream alongside a carefully considered packaging system of matte black zip lock bags, black postage bubble bags and UV spot labels provides a level of sophistication and functionality for the modern man when at home or away.
PHOTOGRAPHER David Vale