ROLLd VIETNAMESE

CONCEPT, INTERIOR, VISUAL ART, PACKAGING

www.rolld.com.au

Three visionary friends had a dream – to bring the best Vietnamese street food to the mainstream audience of Melbourne. 

From concept development, branding to interior design and fit-out, BrandWorks brought the street theme to life by incorporating a variety of interior features including rustic shelves displaying favourite Asian pantry ingredients and wall murals meticulously hand-painted by commissioned street artists. The colourful furniture and layering details, which are a little bit different at each store, makes Rolld feel full of life, with heart and soul.