SIMPLE SEED

CONCEPT, BRANDING, INTERIOR

www.simpleseedeatery.com.au

BrandWorks was engaged with naming, branding and the interior design of a new smoothie, juice and whole foods concept. With a philosophy for their product that was simple and honest, the branding and interiors reflected this refinement and simplicity with pared back utilisation of colour, clean design and open space.

Linking back to the concept of the eatery within the branding we created a pattern system by stamping the skin of the fruit and vegetables which was used within the signage system and collateral. 

Although space was a limiting factor for the interiors, it has been used strategically to allow for a comfortable workflow and counter seating. Due to the seasonal nature of the menu, the menu board was specifically designed to be easy to update on a daily basis.