TAK HING

BRANDING, PACKAGING

Tak Hing Food Co. manufactures and sells steamed Chinese style bao’s which they sell wholesale. When they were looking to enter the supermarket market, Tak Hing Food Co. came to BrandWorks to get a refresh of their existing branding and design packaging for their 4 and 6 pack of bao’s.

BrandWorks took a fresh approach, focussing on clarity of the logo, whilst retaining the elements, such as the chef icon. Bright colours, that avoid typical Chinese cliche’s, give the brand a contemporary and fresh appeal that would pop off a supermarket shelf.