— The Client

Aussielent produces all-in-one nutritionally complete super-meals in the form of powders and pre-mixed drinks. They sell primarily direct to their consumer on a subscription basis via their online store. The brand is founded on principles of nutritional health, sustainability and affordability, values shared by their consumer.

— The Brief

Aussielent approached Brandworks with a request to evolve their already successful brand. The brief was to grow their brand reach and recognition by appealing to a broader section of their niche market. The request was for a branding look and system that was more open and gender neutral to be rolled out to online, product packaging, social media and promotional materials such as edm’s and shipping collateral.

— Our Approach

Our starting point was in evolving the core visual elements from the existing brand to ensure continuity and preserve brand value.  The former Aussielent heart/flower monogram was stripped back and strengthened as was all the typography. 

An impactful tagline, 'Made to Measure Meals' was developed to clearly communicate the brand's offering. A simple, colour based secondary system was developed to demonstrate the idea of multiple inputs coming together in a harmonious, efficient, and beautiful system, resulting in a calm, calculated, modern brand that balances symmetry and order with the warmth of human touch. 

— Outcomes

• Brand-suite (brand assets) 

• Brand Manual

• Styled and product photography

• Packaging design and artwork

• Branding and Promotional Collateral Roll Out

• Online campaign

• Web-design and development