Hero

CONCEPT, BRANDING, INTERIORS, FOOD CONSULTING, PACKAGING

From concept to branding, interiors and packaging, BrandWorks has been involved every step of the way with this gourmet sub. The brand needed a cool attitude and strong personality, so taking cues from urban New York, the home of the ‘HERO’ sub, we developed an identity that is bold, youthful and a little on the edge.

Drawing attitude and aesthetic inspiration from a whole lot of sub cultures, ranging from sneaker collectors, hip hop DJs, MCs, NBA basketball and iconic Spike Lee movies, we created a language and a way of doing things that can only be HERO.