Advancing the quality of tomorrow.

Advocating design-led thinking, we work to drive a positive impact on people, communities, and the economy so that we may all prosper in the future. We align with business leaders, entrepreneurs and changemakers who believe that their business can do better through design. By understanding their bandwidth, we set them up for growth and scale and meet at the intersection of transformation and success.

Watch Eleena:

Watch as she shares her background and insights, passion, purpose and why she believes that design-led thinking can transform your business from being ordinary to extraordinary and influencing the quality of tomorrow. 

Eleena Tan

CEO & Co-founder, F&B-Retail

Born into the world of food at an early age, Eleena spent most of her youth at her parent's restaurants, serving customers and working her way up through the business. It was here she discovered her life-long passion for entrepreneurship, hospitality and business transformation. Eleena has accumulated a wealth of experience in the hospitality and service industry, developing retail precincts for multi-nationals such as Nestle, Spotless Group and Accor Hotels in a variety of environments including universities, hospitals, shopping centres, hotels and resorts and property development.

She brings with her years of experience and insights in hospitality, operations, master planning and retail consulting to clients who wish to deliver innovative food concepts that are not only exciting but are also commercially viable and sustainable. Her breadth of knowledge, connections, relationships with suppliers and industry. Eleena is visionary and an entrepreneur with a passion to bring the extraordinary to life - through brand, place-making, communications, digital marketing and hospitality.

Watch Michael:

Watch as he unpacks his perspective on what makes a business great and how to turn the everyday into something very unique and memorable.

Michael Tan

Co-founder, CREATIVE DIRECTOR

Michael brings with him over 20 years of experience in brand, interiors, and digital. He has worked with fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. For him, the challenge is not the category you compete in, it's the consumer you wish to engage with.

With a keen interest on consumer trends, behaviours and market insights, he works from the ground up, and believes that standing from behind the 'till' is still the best form of market or customer research any business owner can do for themselves.

Michael has worked with leading B2B and B2C industry and category leaders, including Accor Hotels, Carlton & United Breweries, Parmalat, Dairy Australia, 7-Eleven Australia, Pet Barn, Rolld Vietnamese, ST. ALi Coffee, Ford Motors, Schick, Kraft Australia, Shell, Jenny Craig, Australia Post, State Revenue Office of Victoria (SRO) and development and super funds such as Charter Hall, GPT, ISPT, MTAA Super, Westfield and Vicinity centres.