BrandWorks-Melbourne

BrandWorks Melbourne

Create new ideas here, then take to the world.

 

Test and prove your concept, then take it everywhere else.

The Melbourne studio is the nucleus of BrandWorks. Each week, our leadership team from each international office joins together to learn and share their insights, knowledge, and market intelligence in Australia and across the world. Collectively, we help you test and prove your concept, bring it to market, and position it for growth and success.

 
 

Meet the Melbourne team.

BrandWorks offers a full-service of business development, strategic design, research analytics and digital marketing for its Australian clients. 

Click below and meet the team.

 

Eleena Tan
CEO

Eleena brings with her years of experience and insights in hospitality, operations, master planning and retail consulting to clients who wish to deliver innovative food concepts that are not only exciting but are also commercially viable and sustainable. Her breadth of knowledge, connections, relationships with suppliers and industry. Eleena is a visionary and an entrepreneur with a passion to bring the extraordinary to life - through brand, place-making, communications, digital marketing and hospitality.

Watch Eleena: English

Michael Tan
Creative Director

Michael brings with him over 20 years of experience in brand, interiors, and digital. He has worked with fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. With a keen interest on consumer trends, behaviours and market insights, he works from the ground up, and believes that standing from behind the 'till' is still the best form of market or customer research any business owner can do for themselves.

Watch Michael: English

 

James Phillips
Research, Digital & Client Services

James heads our Research and Digital Web team and shares a passion for investigation, problem-solving and data analytics. With a varied background from architecture and design to eCommerce web development, his wealth of experience also extends to feasibility modelling, business strategy and data analytics.

Watch James: English

 

Lan Lan
Client Services, Melbourne & China

Lan is originally from Beijing, China and now lives in Melbourne. Graduated in 2012 with a Master of Communication Design from Swinburne University, her passion for the creative industry led her to work several years as a full-time graphic designer. Interestingly, she has also worked in hospitality as a barista because of her love of Melbourne coffee. Today, she owns and runs her own city cafe and shares her knowledge and skills with BrandWorks China team as a client services manager for their Chinese clientele.

Watch Lan Lan: English | Mandarin.

 

Grace Kim
Graphic Designer - UI/UX

Grace Kim had the opportunity to live in various places such as Brisbane, Sydney, Busan, Seoul, and now Melbourne. She discovered her true passion for graphic design during her studies at CATC Design School and Swinburne University. With prior experience in the Melbourne hospitality industry, Grace applies the values of work ethic, empathy, and genuine human connection to her work. She is passionate about visual communication and creative problem-solving, working closely with clients to breathe life into their ideas.

Watch Grace: English

 

Sophie Metcalf
Interior Lead of Design

Sophie is the Senior Interior Lead of Design across BrandWorks’ Australian & Asia projects. She studied Interior Architecture at The University of NSW and is now based in the harbour city of Newcastle. With a love of travel, she has also lived and worked in Melbourne and in her travels throughout Europe including Edinburgh, Scotland.She draws her inspiration from things she loves the most; great food, design, music and culture. Hear more as she shares her passion for hospitality design.

Watch Sophie: English

 
 

Why choose us.

BrandWorks Melbourne are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations.

What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, we have shaped the BrandWorks ethos around service to help our clients succeed. By owning, operating, and managing our own ventures, we have learned how to balance economics with trendsetting and how to problem solve and capture your audience using design. Like they say - practice makes perfect. If you’re looking to build and brand your legacy, then come talk to us.

 

BRANDWORKS STUDIO

BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.

Let’s bring the extraordinary to life.