Finding the right design solution to your unique business is our promise. That's why we begin the conversation from your perspective, not ours.

Plan & execute for growth.

Our ideas are tried and tested on our own projects before we hand them over to you. We offer an end-to-end solution to take your business from A-Z.

1.STRATEGY

Before we begin the business of design, we help you strategise and create a business plan and roadmap that minimises the risks and set you up for exponential growth.


2.MARKET READINESS

Creating concepts, brands or reposition existing ones to have a clear value proposition for their customers. We help you form a bold visual language to articulate your vision to attract and retain your market.


3.CUSTOMER JOURNEY

Aligning your brand through meaningful, sensory-filled experiences that are seamless, from offline to online.


4.AWARENESS & GROWTH

Guiding you to attract and connect with your customers and ensure all your touch points send out the same message. We help leverage your assets to achieve brand awareness and growth.

EnTREPRENEURS

We believe in great ideas. 

When you've seen a gap in the market for your product, service or a food concept, there's nothing more inspiring than being part of something from its fruition to its launch in public. 

Our business was born from a culmination of ideas by passionate people with a purpose to redefine the offline-to-online experience. Bringing your ideas to life in a way that defines your brand, philosophy and experience succinctly is at the heart of what we do.

We understand that when launching your concept, budgets and cashflow are your main concerns. As a relatively new start up ourselves, we understand you may need flexibility when it comes to fees, payment options and deliverables.

That's fine with us. We truly believe that if you have a great concept, we're happy to share the risk with you. As you grow, we grow with you. 

It's as simple as that.

DEVELOPERS

Your local economy.

One of the biggest challenges in any new development is how to add value from the ground up, that appeals to prospective buyers, retail operators and the local population. In other words, what offering can you find that will cut through the noise and make your development highly desirable and sought after? 

Our first steps is to work with you at the very beginning, and not approach retailing as an after thought. We can help your team identify the needs of the area, respond to emerging trends and lifestyle choices, such that your retail strategy is purpose-led and brand-focused. 

After all, its the desirability you can bring in a retail strategy that will see its value in every square metre.

Our approach to project marketing is very much tailored around your customer's experience. It goes beyond expensive brochures, billboards, finishes boards or 3D renders. Rather, its how your customer wants to be engaged and how well they remember your development and brand that matters most at the contract of sale.

MASTERPLAN & LEASING

Dating without the coffee.

Discovering the next big thing in food and retail is like finding a diamond in rough. It takes time to find the next 'big concept' and the sum of parts thats needed to bring it market with queues down the street. 

One of our keys to success has been discovering new concepts. With our background in operating cafes, restaurants and retail, we hold conversations with many talented people who are looking for new opportunities.

We help them by bringing them to market, with great brand appeal, engaging customer experience and on-trend food choices. We understand the needs of the landlord; high calibre, experience and designed for success.

Where we can help you is by connecting you to the next big thing or two. Besides, it's who you know that will help secure the best operator with your great opportunity.

OPERATORS

Time for a refresh.

You've got goals to kick and targets to hit and your business is already up and running for some time. Now its time to stand back and take a look at what you've created.

Some of it you definitely love and other bits you think may need attention. But you need some clarity about your brand and customer experience. It's your own 'why do I exist?' statement.

We like to call this your brand mandate. From here, we work through your copy, tone of voice and personality - all of which comes together to fill a gap in the market, and provide your customer a 'reason to believe'. The brand identity comes after and its pretty straight forward.

Put simply, once you know who you are.. we'll know what you should look like.

BRANDWORKS STUDIO

BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.

Let’s bring the extraordinary to life.