Learn how one company grew sales 9x in 2 years.
Optimise and fast track your sales.
Reach for the stars.
In a world changing so rapidly with technology, online and social media; now is the time to take this rare opportunity. The time is now to optimise your business, find new markets and build a brand for sustained growth. Do you need to….
GROW SALES
Your sales have flatlined and you’re looking at ways to improve and set new sales targets? After going through COVID-19 and watching consumer behaviour shifting online, you’re ready to take a new direction.
STAND OUT FROM THE CROWD
You’re feeling the need to market your brand better with more targeted campaigns. A new message, value proposition and savvy marketing to stand out from the competition, with better branding, product to packaging and customer experiences.
REFINE YOUR PRODUCT
You want customers to spend more and frequently. You get that their tastes and preferences are fickle and changing more quickly. You understand the need to work on your offer, so your value proposition is compelling and not competing on just price.
Optimise, one step at a time.
Speak to our experts to optimise your business, attract new customers, generate more sales and market your brand more effectively. BrandWorks optimises your business and transforms your brand to become future-ready now. We work with all types of start-ups, brick-and-mortar and online businesses to help them sustain growth in today’s tough economic climate.
Introducing
“Designed for Business”
An end-to-end roadmap and implementation solution to help businesses like yours find and retain customers.
What do you need done right now?
#1. INNOVATE
Get the latest insights, trends, networks in your industry and best practice to innovate your business and get ahead of the rest.
#2. GROW MARKET SHARE
Refresh and consolidate your brand to build a sense of confidence and trust, so you can grow market share and broaden your reach with new customers.
#3. SALES & MARKETING
Find customers and measure your return with a robust sales and marketing funnel, generating an infinite loop of leads, conversions and retargeted customers.
Upon providing us with your contact details, you will receive a call from our Business growth specialist to create a complimentary personalised roadmap and implementation plan for your business.
Get help with developing your own:
Business feasibility report and competitor analysis
Brand audit report of your existing business
A strategic roadmap to your business’s growth and competitiveness
Unlock your potential with leading-edge market insights and trends
Brand identity, retail design and customer journey mapping
Sales funnel for marketing, conversion and customer retargeting and loyalty
Marketing campaign to relaunch your business and brand.
“The reception has been great. Since the rebrand, sales have increased for both existing and new customers month on month.”
“Everyone wants to try something new…to test and today with BrandWorks we’ve delivered an exceptional outcome at HWKR.”
“What Brandworks has done with the retail downstairs has been absolutely terrific.. with values from $2000 sq.m to now achieving $5,000 to $6,500 sq.m”
Meet Aussielent (now known as Qota).
An Australian online company
that grew sales 9x in just two years!
CHALLENGE
Aussielent came to market back in early 2015 with much fanfare and media attention. It was a revolutionary food concept that promised to be 100% meal replacement without compromising the essential vitamins and minerals one needed. It was the perfect meal without the preparation. However, while the business experienced rapid growth and success online the business outgrew the brand's differentiation from its competitors.
Before
Although Aussielent was well received in the market, its messaging and visual identity was too familiar with other online food brands, resulting in a plateau in sales and ability to attract a broader market limited. Co-Founders Paul Carpenter & Kieran Grogan's vision for Aussielent is to 'become the most trusted and innovative health food brand for nutritionally complete meals in Australia, New Zealand and Asia.'
“To achieve this we understood the need for Aussielent to differentiate in category and evolve into a leading brand, exemplifying technology, research, science and providing environmentally sustainable nutrition solutions for all Australians, every day.”
SOLUTION
To rebuild and elevate the brand, BrandWorks helped Paul and Kieran revisit what Aussielent meant to them and to their customers. We immersed ourselves in their world, trying the product and keeping it well stocked in the car, office and home pantry for anyone to try. What we learned was the product was a great meal alternative when preparation and cooking was out of the question.
As a product that could sit alongside meals during the day and night, the studio found it convenient and satisfying, along with a punchy tagline "Made to Measure Meals" to support the brand's value proposition
BRAND DEVELOPMENT
By partnering with BrandWorks in 2023, Aussielent was able to smoothly transition to their new brand identity as Qota.
ART DIRECTION
PRODUCT PHOTOGRAPHY
PACKAGING & SHIPPERS
“Aussielent promises to make eating well easy and affordable, offering smart nutrition solutions to be “The balanced meal to balance you.”
RESULTS
With the new brand, visual language, and heart icon, Aussielent has become a market leader within the nutrition category, reimagining convenience and food and championing its environmentally sustainable and socially impactful cause.
Within two years of the brand transformation, it has witnessed phenomenal growth:
Sales grew 9x.
From 200,000 meals to 1.8 million sold.
“We’re on track for our best month ever. Across the board, our order volume is up and staying up. The benefits of the product have been articulated really well through the work that we did with BrandWorks.”
Funnily enough, James, our logistics provider, who comes in contact with the product every day rang me up last week and said,
“I noticed you guys rebranded. I’m actually thinking I might start using the product now that I’ve seen the website. Individuals just like James seem to understand the brand better now. “I think that’s attributable to all of the brand strategy work we did with BrandWorks to really help customers understand what the product is about.
In understanding its customers better, it has since introduced a new range within its core line-up designed to meet the changing needs of its customers including vegan, lo-carb, protein-rich supermeals, ready-to-drink and weight-management range.
The next goal is to see Aussielent on the shelves of Australia's major supermarkets and retailers and in Asia.
Ready to make your business thrive in the downturn?
INDUSTRY DISTINCTIONS
MERIT AWARD 2019 AGDA Branding & Hospitality
WINNER 2017 Melbourne Design Awards, Branding, Hospitality
WINNER 2016 New York Hospitality Design Awards
WINNER 2015 Melbourne Design Awards, Hospitality Interior Design
WINNER 2015 Melbourne Design Awards, Graphic Design - Illustration & Type
SHORTLIST 2016 London Bar & Restaurant Design Awards
BEST RESTAURANT DESIGN SHORTLIST 2016 Eat Drink Design Awards
BEST IDENTITY DESIGN SHORTLIST 2016 Eat Drink Design Awards
BEST IDENTITY DESIGN SHORTLIST 2015 Eat Drink Design Awards
BRANDWORKS STUDIO
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.
Let’s bring the extraordinary to life.