Jakarta
Take an idea to market for 250 million people.
Find your niche with ideas you’ve seen abroad.
We start the conversation by helping you build a strong brand and creating and sales and marketing framework that is tuned up for growth and scale. We help you tap into one of our closest markets, with insights, networks and intimate knowledge in Australia and Indonesia, with our local office based in Jakarta.
Meet the Jakarta team.
BrandWorks offers a full-service of business development, strategic design, and digital marketing for its Australian and Indonesian clients.
Click below and meet the team.
Marcellyna Citra
GM, Jakarta
Marcellyna leads our Jakarta studio as General Manager and Client Services. Formerly part of BrandWorks Australia as a studio designer, she moved back to her home country and sought to provide BrandWorks’ existing clients opportunities into markets in Jakarta and across Indonesia. With expertise in strategy, design, marketing and business development, her team offers a full-service of strategy, design and digital marketing solutions.
Miranty Annisareta
Creative Lead
Mira is the Creative Lead of Design and a core member of the senior team overseeing BrandWorks Studio. Her wealth and depth of experience in art, institutional galleries and museum background comes from her formative design years at the Museum of Modern Contemporary Art, otherwise known as the esteemed Museum MACAN. Her source of inspiration comes from an eclectic assemblage of art, arthouse cinema, music and classic literature. Hear more as she shares her passion for art, hospitality and design for lifestyle brands.
Caisa Nilaseca
Graphic Designer & Account Manager
Caisa has worked with multiple startups around Indonesia and Singapore. Understanding the gaps in the market and creating a creative solution that is unique to the brands are her expertise. With her experience, she gains customer insights from the local market and translates them into visual images relevant to the target audience.
Lefrans Gilbert
Jnr Graphic Design
Lefrans, a junior graphic designer at BW Jakarta, brings a wealth of artistic influences and experiences to the team. With a background in Visual Communication Design and an Advanced Diploma in Graphic Design, Lefrans' creativity is fueled by a love for music, paintings, poetry, and fashion. Embracing the world of design, Lefrans recognizes the power of purposeful design, combining visual appeal with thorough research and rationale. Effective design, according to Lefrans, goes beyond technical skill and emphasizes its intended purpose.
Sandra Safira
Interior Designer
Sandra is a Jakarta-based interior designer who holds a Bachelor's degree in Interior Design from Istituto Europeo di Design Madrid. Sandra is a well-travelled individual who has lived in different countries, where she gained exposure to diverse cultures and artistic styles. Her travel experiences have served as a source of inspiration for her designs, which often reflect her love of fine arts and architecture.
Emily Florencia
Interiors & Digital Marketing
Emily comes with experience as an interior designer, having worked in both Jakarta and Singapore. Her range and depth of knowledge have enabled her to also branch into social and digital marketing, for which she shares a strong passion; to create seamless offline-to-online touchpoints for brands and their customers. She is currently based in Jakarta and works with BrandWorks’ clients in Indonesia and Australia.
Cindy Winona
Assistant Account Manager
Cindy has worked closely with clients from multiple companies in Jakarta. As our assistant account manager, Cindy will be the liaison between the team and our respected clients, making sure to facilitate their needs, while keeping track on the journey itself.
Rhema Putri
Social Media & Assistant Account Manager
Rhema graduated from Singapore with a background as a graphic designer in the social media industry and also pursued a third language in Taiwan. With a keen eye for design and a desire to stay up-to-date with the latest market trends, Rhema is dedicated to providing clients with high-quality work that meets their needs. She believes in clear communication and strives to ensure that clients and the studio are always on the same page.
Meet Rhema
Nathania Zuchri
Studio & Project Manager
Coming in with a background in Animation & Graphic Design after completing her studies in Singapore, Nathania takes on the position as an Admin & Studio Manager at BrandWorks. Her knowledge in the field, paired with years of experience as a freelancer, enables her to act as a bridge between the team & the client while making sure that all the works that left the studio are of the highest quality. She currently manages the BrandWorks team in Australia, Indonesia, China & Bangkok.
Why choose us.
BrandWorks is a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations.
What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, we have shaped the BrandWorks ethos around service to help our clients succeed. By owning, operating, and managing our ventures, we have learned how to balance economics with trendsetting and how to problem solve and capture your audience using design. As they say - practice makes perfect. If you’re looking to build and brand your legacy, then come talk to us.
Let’s connect.
Please scan the QR code to add us on your Whatsapp or send us an enquiry.
Recent work.
White Rock Beach Club, Bali
To the edge and beyond
White Rock Beach Club in Bali sets a new standard for lifestyle luxury and Island beach pleasure. The latest addition to the burgeoning beach club culture of Bali, it sets a new standard of lifestyle luxury and Island beach pleasure. BrandWorks help create the brand identity of White Rock Beach Club, encompassing Balinese traditions and contemporary aesthetics tuned in to the modern nomad traveller.
Little Taste of Heaven
A Miracle Like No Other
Satsuma Gyu is a prized and highly valued Japanese Beef sourced straight from Japan and is famous for its flavour and quality, graded for its recognisable marble texture. Collaborating closely with PT. Subur Arta Utama supported by JETRO (the Japan External Trade Organization), BrandWorks interprets Kyushu Island as the idea of ‘heaven’ on earth to deliver their vision: to combat the shady imported beef industry by providing product education, and raising the profile and engagement of Japanese Wagyu in Indonesia.
Plaga Wine
Greetings from Plaga, your worldly, well-travelled friend
As a well-known local wine brand in Bali, Indonesia, Plaga wants to stand apart from the saturated market and highlight their best-imported grapes that make their wine different. To deliver the idea, the brand is repositioned as that best friend of yours who has seen the world and wants to take you on a journey with them. It invites the audience to have a two-way conversation, welcoming them whether the audience is a wine connoisseur, or someone who has just had their first taste.
Our Partners.
“We really felt that when we worked with BrandWorks from the brief to the execution, they were true to our story and have really helped us take Ayam Penyat Ria into the 21st century, localise it and appeal to all Australians. ”
“BrandWorks has become known as the first stop for entrepreneurial restaurateurs who need help taking an idea from concept to opening.”
Awards.
BRANDWORKS STUDIO
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.
Let’s bring the extraordinary to life.