Designed for Interiors.
We’re an interior design studio that creates a crafted and curated customer journey for your customers. Adopting a five senses approach to design, we envision places that evoke feeling, emotion, and timelessness in hospitality, retail and shopping precincts. We believe in brands that engage with their customers and interior design is a critical pathway to creating seamless online-to-offline experiences.
Engaging with the 5 senses to bring brands to life.
Our design team works closely with our clients to ensure we maintain the essence and personality of their concept, and make sure their space is both functional and inspiring.
Through concept ideation to detailed construction documentation, we outline direction and instruction for store interiors of any size, depending on clients’ needs.
CONCEPT IDEATION
Brand alignment
Customer journey
Big Idea
SCHEMATIC DRAWINGS
Floor plan
Base build checklist
Workflow
Table & seating
No matter the size - from compact kiosks to multi-store rollouts - we specialise in being able to carry a brand’s identity three-dimensionally through a sensory-filled experience.
DESIGN & DEVELOPMENT
Sample finishes
Materiality
Furniture
3D wireframes
DOCUMENTATION & TENDER
Technical drawings
Graphics & Signage plan
Schedules
Joinery plan
Contract administration
Recent work.
Izakaiyo, by Boga Group
A Japanese Whisky bar paying homage to the traditional Japanese Izakaya. A new Kaiyo was born that celebrates late-night cocktails in an intimate lounge setting. Read more.
Introducing Pearl.
Inspired by the deep greens of the ocean and white luminescence of the cinque terre, Pearl challenges the idea of what a speakeasy bar should look like. It is bright and lofty without compromising on the feeling of intimacy. Read more.
YI LONG 壹笼 is a two-story Dim Sum and cocktail bar in the heart of bustling Shanghai. Inspired by the golden era of art deco glamour and jet setting between the world wars, fancy glamour, chic, playful and fun, with a nod to the golden age of travel, jetting into Hong Kong and revelling in the glitz of the hotel lobby life set the tone for this modern Dim Sum dining and Tea House.
SUSHI KAIYO introduces a Japanese-Scandanavian inspired “Japandi” experience, fusing design principals from both cultures to form a modern interpretation to time-honored traditions. Handcrafted by the forces of nature, its a high concept Japanese bar and all-day dining. A three storey concept driven Japanese bar and restaurant in the heart of Jakarta, Indonesia, BrandWorks was engaged to provide an end to end solution in the way of strategy, concept, interior design and signage & way-finding for one of Indonesia's most prominent hospitality groups, the Boga Group.
Step into Miss Van’s Canberra, where French-Vietnamese colonial architecture comes alive. This venue captures the essence of Ho Chi Minh and ‘Old Saigon’ with high ceilings, suspended tropical greenery, overhead fans, tiled flooring, antiqued mirrors, and lattice arches. The streetscape-inspired facade with engraved timbers, awnings, and mock windows offers a serene escape. Discover the enigma of Miss Vans through eclectic decor and vintage accessories, reminiscent of cherished family traditions.
Phuoc Thanh, Melbourne
Melbourne's beloved Vietnamese bakery, now open at the iconic Chadstone, The Fashion Capital. BrandWorks revitalized the brand and interior, ensuring an enticing experience for all. Indulge in the heartwarming flavors of this established Richmond gem, now conveniently available at Australia's largest shopping center. Read more
Lazy Su, ACT
Fun-filled and escapism via Tokyo, Lazy Su turns up the dial on Japanese pop culture and kitsch street food. A range of materials from natural wood panels and batons, exposed brickwork, concrete sheeting, lenticular mirrors and hand painted denim cloth are inspired by travel through Japan, with neon, LED backlighting, 3D-text light boxes and paper lanterns all adding to the vibe. Each activation was designed to be both ‘instagrammable’ and highly functional. For instance the unique tetris style lighting feature over the bar which doubles as a drinks menu.
Pinchy’s, Melbourne
Live the Champagne & Lobster bar life. When Melbourne's favourite lobster brand, Pinchy's searched for the perfect place to open its very first flagship the brief was to capture the essence of luxury life by the sea. The concept began with romantic escapism and discovery, delighting in the finer things in life where one could immerse to the beats and vibes of Bali or Cancun. A brutalist ceiling runs throughout, providing a curious journey from Champagne bar to dining and the moment of truth - an inner city oasis on the outdoor balcony.
SO 9, Waterloo
So 9, which translates to 'Number 9', is the lucky number in Vietnamese culture. Situated in Waterloo, Sydney, So 9 restaurant serves up authentic Vietnamese street food in a refined, minimal and contemporary setting. Modern in its approach, it’s takes a refreshing new perspective to Vietnamese street food.
Interior design award winner - Restaurant Bar Awards 2016 (London) and Hospitality Awards 2016 (New York)
Common Leaf, Tangshan, Hebei
Green Harmony
Tangshan coffee and all-day cafe is a new addition to the growing demand for Melbourne lifestyle and culture in China. A concept destined to appeal to the residents, out-of-town budget hotel guests and business workers alike, the venue will become a drawcard that celebrates cafe culture, design and lifestyle all in one, with a modern fusion of traditional, local and westernized tastes on the menu.
InspireNB,
Changsha, China
Creative Co-working
Located in Changsha, China, BrandWorks has collaborated with Unity Group China to create the city’s most ambitious design project to date. Called ‘InspireNB’, its a new kind of co-working for hospitality and creative businesses and a first-of-a-kind for Changsha.
Our Partners.
“The Tans believe that for a hospitality venture to be successful, everything needs to be brought together to create the user experience, from brand through to interior.”
“BrandWorks has become known as the first stop for entrepreneurial restaurateurs who need help taking an idea from concept to opening.”
“Working with BrandWorks has delivered an execeptional result for MAHŌ Sensory. As a result of their design and their approach for the brand and packaging, we are now in over 200 premium outlets here and overseas in less than 12 months.”
“We’re on track for our best month ever. Across the board, our order volume is up and staying up. The benefits of the product have been articulated really well through the work that we did with BrandWorks.”
Awards.
Ready to turn your vision into reality?
BRANDWORKS STUDIO
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.
Let’s bring the extraordinary to life.